3 Easy steps to rank number one on Google #1
January 24, 2019
Do you want to rank number one on Google?
Well, we hate to say it, but it’s actually really hard. It would have been a walk in the park a decade ago, but now it is one of the most difficult tasks. And you know what? Unless you read this whole article, you’re not going to be able to rank number one on Google. In the article below we will discuss three sure shot ways to rank number one on Google!
Step1: Focus on Content
See Google has this update called Hummingbird, and with Hummingbird what they decided to do is websites who just have content on everything won’t do as well as the websites who are focused on one single niche and are super thorough.
For example, if you have a website around dating and let’s say you have an article about “5 ways you can land your dream date”. If you end up breaking down like, “hey, go to Match.com, sign up. Then you’ll find a match after you create a profile”, you’re not going to do that well. But if the article breaks down on how to create a profile on Match.com. The ideal picture, the ideal bio, how to be funny etc. you’ll do a lot better. If you go really in-depth and break down every little thing that they should do, you’ll end up getting a whole lot of engagement. If your content is super thorough and after reading it, the reader feels like he/she doesn’t have any more questions, then that means you’re doing it right.
Step2: Optimize your Title Tag and your Meta Description
Have you ever noticed that every time you do a Google search, in the search results, there’s a link at the top with some text under it. Well, the link at the top is called “Title Tag” and the text below the link is the “Meta Description”.
[ Also read: How Internal Linking can get More Website Traffic ]
Think of it like this. If you search for let’s say online dating and do not find the term online dating in either the Title or the Description, would you click on the link? Or have you ever noticed that your search results always have the terms you searched for? That’s because Google keeps a track of who is clicking on what listing. And it has learned that when the keyword is in the listing, it is more likely to get a click.
So make sure you include the keyword in your Title Tag and your Meta Description. But you also have to keep in mind that your title isn’t just a garbled mess of keywords. It must be a flowing sentence, easy to read and should evoke curiosity.
Step 3: Use the Google Search Console
Are you aware that Google gives you a tool on how to rank number one on Google? Yes, it sounds ridiculous, but it is true and it’s called Google Search Console. If you didn’t know about it, go sign up, it is free. You are missing out on a lot if you’re not using it; we can’t emphasize it enough.
Once you start using the Console, you’ll first need to give it a few days. Because it needs to populate data after you’ve fed it the specifics. Once the data has been gathered you can start using it. There’s a tab under Search Traffic that says Search Analytics and it shows you all the pages on your website that are getting you traffic. But the interesting thing about Google Search Console is that it also shows you which articles are getting impressions. Each time your ad appears on Google or the Google Network, it is counted as an impression.
What Google shows?
How many people are seeing your listing and clicking through and how many people don’t click through. So it shows you how many impressions you’re getting, the clicks and the click through rate. In General, a click through rate of 5% is good enough or 10 to 15% if you’re very lucky. In most cases, most of your pages will be getting a click through rate of less than 5%. Now the cool part about Google console is that it shows you all the keywords that you’re getting impressions for and all the ones you’re getting clicks for so that you can add those focus keywords to your copy. The idea here, again, is to make sure that your article is flowing and easily readable and not just a bunch of keywords or your reader may bounce-off of your website.
Now that you’ve learned these three tips, take these tactics and implement them. Because if you implement these tactics, you’ll see results, you’ll be ecstatic and your life is going to change. We do realize that you may not have the time to apply all three together, but just pick one and begin. You’ll start to see the results right away!
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